As their tagline ‘boutique without borders’ suggests, KOKOON is a modern, private pop-up boutique, bringing their contemporary clothing line to women via private appointments & in-home trunk shows.
KOKOON is a fashionable lifestyle clothing line known for their feminine, contemporary designs aimed towards busy, modern women. Featuring a variety of soft knits, vibrant and sophisticated prints, and mostly limited edition designs, KOKOON offers women an alternative to mass-produced, cookie-cutter style.
Unlike anything previously associated with an in-home trunk show company, KOKOON is revolutionizing the direct sale category. Having removed all aspects of typical direct sales practices and because of the ‘limited edition’ aspect of their designs, clients are engaged in a completely new shopping concept; one that emulates a brick and mortar boutique with an ever changing selection of merchandise. Things change quickly and clients know that their recently purchased frock may be one of only fifty to a couple hundred available in the entire country. Because the company is not an MLM concept, KOKOON is able to remain affordably priced, ranging from about $50 to $175. KOKOON is produced in the USA.
The Studio
View photography from the KOKOON studio headquarters:
The Designer
“Here is a woman designer who gets it.” Debra Mcbride, McBride Design
“Fashion and practicality meet at last... also dropped by the blog and she is so multi-dimensional it’s inspiring.” Maggie, via EOS blog
KOKOON designer and founder Laine Sou Weinberg has been creating women’s clothing for over twenty years. Clients know KOKOON for flattering, feminine styles and great fit, mixed with an ever changing array of funky prints, fresh fabrics and limited edition designs. Inspired by everything from TV shows and magazines to current events, travels, and everyday life; Laine designs for the work professional, mother, friend and diva all in one.